Digital Cameras

A techno-speak free guide to buying a digital camera online.


An easy to understand guide to help you choose the digital camera that suits your needs.
by Stuart Livesey

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**Big Savings**
on top quality cameras for
North America
Prices were current as at April 2 2004 but please note that prices and availability are subject to change without notice.

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Nikon Coolpix 5400 5.1MP
Digital Camera

List Price: $799.99
Our Price: $499.99
Save: $300.00 (37%)

SiPix StyleCam D23070 Deluxe 1.3MP
Digital Camera

List Price: $149.99
Our Price: $44.99
Save: $105.00 (70%)

Fuji FinePix 2650 Zoom
Digital Camera

List Price: $299.99
Our Price: $124.99
Save: $175.00 (58%)

Olympus D-390 2 MP
Digital Camera / Zoom

List Price: $179.99
Our Price: $99.99
Save: $80.00 (44%)


Kodak DX4530 5.0MP
Digital Camera

List Price: $399.99
Our Price: $259.90
Save: $140.09 (35%)

Panasonic DMC-LC33 3.2MP
Digital Camera

List Price: $439.00
Our Price: $199.99
Save: $239.01 (54%)

Nikon Coolpix 4300 4.0MP
Digital Camera

List Price: $599.99
Our Price: $299.90
Save: $300.09 (50%)

Nikon Coolpix 5000 5.0MP
Digital Camera Kit w/144MB

List Price: $1,199.99
Our Price: $529.99
Save: $670.00 (55%)

Digital cameras have been all the rage for years now. From a slow beginning they have now reached the point in the marketplace where even Kodak, the world’s biggest producer of non-digital photographic paraphernalia is beginning to find the going tough.

It’s not hard to see why. Before the digital revolution camera’s were a specialty item that were produced by only a handful of manufacturers. Today there is a bewildering array of digital cameras produced by a vast number of manufacturers.

When it comes to buying a digital camera that vast array becomes a confusing jumble of conflicting claims, unintelligible techno-speak and bargain basement deals that are almost too good to be true.

So how does the ordinary person decide on which digital camera is best for them? What do they need to look for when trying to decide which digital camera to buy?

Knowing which camera is likely to meet your needs and which ones won’t is even more important these days when some of the best deals are offered online.

In the ‘old days’ you could go into a camera store and hold the camera in your hand, play with the controls and have a helpful salesman run you through the operation.

When you buy online – where the prices are often much better – you don’t have the luxury of a salesman to explain the finer points of the camera to you. That means you need to be informed before you go shopping.

Of course there are plenty of computer magazines or camera magazines that regularly run consumer tests on digital cameras and their reports can be very helpful.

There are also online digital camera sites that provide the same sort of reviews but more often than not those reviews – both online and in print – are written in language that verges on techno-speak that means nothing to the ordinary camera buyer.

So if an effort to make it easy for you here are a few things to look for and a couple of things to consider before you go shopping online for a digital camera.

What do you want to do with your digital camera?

The very first thing you need to do is to decide just what you want to do with the photos you take. Do you want to ultimately print them off onto photographic paper or are you going to store them on your computer and just look at them on the screen?

Answering that question can dramatically cut the number of digital cameras that you have to choose from.

If you are going to print the photos that you take then you need a camera that takes a much higher quality image and that means that you need to think about mega pixels.

Now I’m not going to confuse you with technical guff about mega pixels simply because you don’t need to know what a mega pixel is before you buy a camera.

All you need to know is that if you are going to print off your images then you need to use a digital camera with a high mega pixel number. Mega pixel numbers currently start at 2 and run up to 6. For print purposes a digital camera with a mega pixel number of 4 or more will produce quality images that will print well.

Anything lower than 4 is really only suitable for those who want to store their images on their computer and look at them via the monitor.

The other item you need to consider right now is cost. Digital cameras start at around a hundred dollars and go up into the thousands of dollars for high-end high mega pixel cameras.

A digital camera can represent a sizeable investment and you should really aim for the best piece of equipment that fits within your budget. Don’t buy on a price point alone and hope that it will result in a camera that meets your needs. It probably won’t.

At the same time if you have had little photographic experience then think about buying a cheap camera to start with. It will help you get the feel for digital photography and it will also teach you some valuable lessons about lighting, composition etc. etc.

Now here are some things that I would look for when buying a digital camera.

A view finder; many cameras rely solely on a small screen on the back of the camera. Personally I feel that the view through the view finder gives a much better idea of the composition of the image than does a poorly lit screen on the back of the camera.

Those screens may look nifty but they do reduce battery life and that can limit the amount of use you can get out of your camera. and on a bright sunny day you will have a lot of trouble seeing anything on those screens.

Easy to use controls; big people have big fingers and even long finger nails while little cameras have little buttons. I have a Canon Ixus in my arsenal. It’s a cute little camera no bigger than a packet of cigarettes and it has some great controls built into the camera.

After 6 months of trying to get the camera to do the things the instruction book said it would do if certain buttons were pressed I gave up and bought a bigger camera with bigger controls. Pressing those small controls with my chunky fingers was too much of a nuisance.

Storage capacity; is important because big images have big file sizes so you need to make sure that the system that your camera uses to store the images you take is going to be adequate for your needs.

The details provided with the camera should tell you how many images the camera will store and the bigger that number the better.

Battery life; the vast majority of digital cameras these days use rechargeable batteries and many of them have the battery almost built in to the camera.

Make sure that your digital camera has a battery life that extends into several hours and if it doesn’t then buy an additional rechargeable battery at the same time as you buy the camera.

There are still some low cost cameras around that will take just ordinary batteries. Avoid them if you can, a digital camera will eat ordinary batteries at an alarming rate and you will soon notice the cost.

Camera case; very few digital cameras come with a camera case or carry bag. Buy one at the time you buy the camera – it is a small investment that can protect your camera for years to come.

Yes, I did say ‘years to come’. If you buy a good quality camera you can expect it to last for years. My main camera for the last 2.5 years has been a Canon G2 and I have taken in excess of 20,000 images with it and it is still going strong.

I hope that has helped to cut through the jargon that can entrap you when you go looking for a good digital camera. There is no doubt that if you know what you are looking for then you can find it online at a price that is very attractive.

The author, Stuart Livesey has been taking photos 37 years and still describes himself as 'someone who can't quite get the focus right' - perhaps that's why he migrated to digital cameras as soon as they became available. If so it certainly seems to have worked - you can see more of his photography at: The Hervey Bay Blog

This article is copyright 2004 and may not be produced in whole or in part without the express permission of the author.

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